The ID.me secure digital identity network, which provides identity proofing, authentication, and group affiliation verification across public and private sectors, is celebrating a significant milestone: Approximately 12.5 million users from the US military community have used ID.me since the service became available in 2016. They have used the ID.me login, which makes digital identities reusable, 253 million times to access benefits from government, non-profits, and private organizations, the company reports.

Blake Hall, ID.me Co-Founder and CEO, has a special appreciation for the role ID.me plays in military Veterans’ lives because he is a Veteran himself. “Before ID.me, identity verification for veterans was a fragmented, time-consuming process that increased the risk of identity theft. Today, ID.me improves the customer experience for millions of military family members who wish to access services and benefits while enhancing their privacy, too,” Hall explains.

Since 2016, ID.me has provided a secure and portable login that enables Veterans to access services and benefits from the United States Department of Veterans Affairs (VA). Here are a few examples of the resources Veterans and their families can access safely and securely, thanks to ID.me:

AccessVA: ID.me enables veterans, family members, service members, business partners, and VA employees and contractors to access a variety of VA services.

Employment and Business Services

ID.me allows Veterans to access employment and business resources such as:

  • Shift.org – a veteran-founded organization that helps current and former members find professional career paths.
  • VetsinTech – various programs to assist with education, employment, and entrepreneurship.
  • National Veteran-Owned Business Association (NaVOBA)

Shopping, Recreation and Entertainment

ID.me gives military Vets and their families secure access to organizations that honor their service by offering discounts. These organizations include:

  • Retailers
  • Ecommerce sites of professional sports leagues
  • Theme parks
  • Military performing arts organizations.

ID.me earned federal funding to improve privacy and the customer experience for military families in 2013 when the National Institute of Standards and Technology (NIST), an agency of the United States Department of Commerce, awarded ID.me a cooperative agreement to enable “members of the military community and their families, First Responders, and students to access exclusive benefits and services online both securely and efficiently without having to share sensitive information with the brands directly.”

Sources/References:

ID.me Insights

MarTech Series | Marketing Technology Insights

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